The OQ Experience Development tour represents the opportunity for tourism operators to gather inspiration and insights from visiting other like-minded destinations that are geographically and culturally similar to the OQ region. CLICK TO READ MORE
Following feedback from industry, and a close review and analysis of all marketing opportunities, OQTA have combined the TEQ family focussed campaign with other preferred print advertising opportunities to develop an integrated cooperative marketing campaign that reaches families and older tourers. CLICK TO READ MORE
Following the success of Outback Mates in 2016, the Outback Queensland Tourism Association (OQTA) in conjunction with Visitor Information Centres will build on the foundations of the program delivered in 2015 and move into the next phase. CLICK TO READ MORE
During April there are three families travelling throughout the region, with their stories being shared on social media.
1. The yTravel family are in the region as part of the major TEQ/OQTA family campaign. You are encouraged to follow their trip on Facebook and like/comment/share the content in order to leverage the reach for your business/event/destination.
2. The Daniel family were our winners of the Julia Creek Dirt n Dust Festival Pitstop to the Creek promotion and are in region travelling with Adventure Australia Treks and Tours. Follow their journey here: https://www.facebook.com/
3. The Clohessy family are our first winning family of the JUCY promotion and are experiencing the Central West and dinosaurs with their 2 boys in a JUCY motorhome. The content from this trip will be shared in May, so stay tuned.
Thank you to all of our great operators and members who have taken care of these 3 families. It is great to see so much family content going live about Outback Queensland.