Outback Queensland Agritourism Accelerator Project
OQTA has partnered with agriculture and visitor economy experts Sparrowly Group to deliver the Outback Queensland Agritourism Accelerator Project.
The project aims to build business capability, resilience, and sustainability in Outback Queensland by:
- educating and informing operators of the positive potential that agritourism brings to the region
- identifying businesses willing to undertake agritourism diversification, and
- providing support mechanisms to accelerate this process.
Agritourism Readiness Survey
We are keen to hear from business owners (including farmers and existing agritourism operators) to understand more about your business, where you see the opportunities for agritourism and understand current perceptions and challenges.
Our short survey takes just 10 minutes to complete. Click here to complete the survey.
We encourage you to also pass this survey on to your farming and business contacts across the region. Your participation is greatly appreciated and we look forward to hearing from you!
About Agritourism
Agritourism is a rapidly expanding industry that provides both direct and indirect benefits to regional economies. Agritourism relates to “tourism-related experiences or products that connect agricultural products, people or places with visitors on a farm or rural land”.
For regional businesses, developing agritourism products and experiences offers opportunities to supplement income, diversify operations, and establish valuable relationships with end customers.
Additionally, agritourism allows destinations to showcase their region in a unique way and attract new visitor markets. Examples include farm tours, pick your own, on-farm events, retail or food and beverage offerings and tastings, educational demonstrations and farm stays.
View the Queensland Farmers’ Federation Agritourism Roadmap to learn more.
