Outback Queensland ready for national breakfast TV spotlight

Would-be travellers from across Australia will be getting a big bite of Outback Queensland with their breakfast from 21 -24 May as the Channel 9 Today Show visits Winton, Longreach, Muttaburra and Blackall.

With a bumper week of events in the region Outback Queensland Tourism Association (OQTA), member councils and operators are putting the legendary destination in the spotlight through the national television broadcast.

The Outback is well and truly set for a national close-up with even more eyes turned towards the telly for post-election coverage on Sunday.

Denise Brown, OQTA CEO, said the Today Show would put the region in the front of thousands of Australians over four days providing inspiration and motivation to book their Outback Queensland holiday.

“Securing the Today Show is a real coup with the election coverage and at a pivotal time of year for Outback tourism. We have winter school holidays on the horizon, and many people are still looking for safe and local destinations, as well as something different – and Outback Queensland has that in spades!” Ms Brown said.

“We have an exciting opportunity to grow on the increased interest we have experienced in the last two years by putting Outback Queensland in the spotlight which ultimately means more holidays booked. And that’s what television opportunities through programs with loyal viewership like the Today Show can do.

“Lots of people may have already been to Outback Queensland or think they know what it’s like. But there is so much happening including new and exciting product and experiences, and world-class events. There’s something for all walks of life and tastes,” she said.

“We’ve had some welcome rain in recent months which can have its challenges, but that also means that our Outback landscape is going to be bursting to life with colours, wildlife and wildflowers,” Ms Brown said.

Ms Brown said viewers can expect to see the best of the community and tourism experiences.

“Many viewers will be familiar with the iconic towns of Longreach and Winton but this may be the first time to see the vibrant town of Muttaburra, the geographical heart of Queensland and home to the Muttaburrasaurus and Blackall, home of sheep shearing legend Jackie Howe and new Circus Carnival event in August.

“Television is the perfect medium to grab attention during our busy lifestyles and capture the diversity and rich character of our region.

“Having the film crews in town and seeing the end result is also a wonderful way to boost community spirit and pride,” Ms Brown said.

The Today Show broadcast is supported by OQTA, Winton Shire Council, Longreach Regional Council, Barcaldine Regional Council and Blackall-Tambo Regional Council.

The Today Show will broadcast live crosses from:

  • Winton: Australian Age of Dinosaurs – Saturday 21 May
    Longreach: Qantas Founders Museum, Stockman’s Hall of Fame and Eagle Street – Sunday 22 May
    Muttaburra: Muttaburrasaurus Interpretation Centre – Monday 23 May
    Blackall: Blackall Woolscour – Tuesday 24 May

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