Staking our claim and looking to the future – ATE21

Outback Queensland has well and truly staked its claim in the Australian tourism arena as representatives took part in at Australia’s biggest travel trade event, the Australian Tourism Exchange (ATE21) in Sydney last week. 

This year, ATE21 took place at Sydney’s International Convention Centre with more than 1000 buyers and sellers in attendance from Australia and New Zealand, in addition to remote attendance from across the globe.

Outback Queensland Tourism Association CEO Denise Brown represented Outback Queensland alongside industry representatives that were successful in securing a highly sought-after attendance spot at the four-day event.

Ms Brown said attending ATE21 was a golden ticket for operators and the region, with the annual event helping to facilitate thousands of meetings with tour operators, luxe buyers and specialist buyers.

“Outback Queensland had excellent representation from Mount Isa Rodeo, Cooee Traveller, Anita Clark Tourism and North West Tours,” Ms Brown said.

“Our big focus was educating the trade at ATE about the evolving Outback Queensland regions and experiences. Our role is to provide the right connections to specialist tour operators in our region and reinvent the reason to visit again – you may think you’ve ‘done’ Outback Queensland, but there plenty more to see!

“Connecting specialist tour operators with the trade is a key element in growing the tourism economy for Outback Queensland regions and communities. Items of interest included short and long itineraries, new experience development and product upgrades,” Ms Brown said.

OQTA was also invited to join a tourism leaders conversation with the Federal Tourism Minister, Dan Tehan MP, on Sunday afternoon prior to ATE21 commencing.

“This was a great opportunity to meet with the Minister and speak briefly to our main challenges in Outback Queensland, including labour force issues, industry fatigue and lack of training pipeline for our tourism industry.”

“We spoke about the need for further federal investment in roads development, ongoing upgrading of museums, and attraction of investors for building accommodation across the Outback for communities, jobs development and attraction for tourism and other industries to support regional communities.

“ATE21 was another fantastic milestone for our region, generating connections that will put Outback Queensland and our world-class product on more itineraries and ultimately drawing more visitors to our region,” Ms Brown said.

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Media contact: Aleisha Domrow – 0423 116 865

OQTA Contact: Denise Brown – CEO OQTA | E: ceo@outbackqueensland.com.au  | Ph: +61 438 394 492

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