OQTA Membership

Outback Queensland Tourism Association is a Destination Marketing Organisation, committed to driving visitation to Outback Queensland.

From a marketing perspective, we measure our success not just in leads, likes and comments – but conversion, as we believe that’s our true measure of success.

OQTA is committed to capacity building in the region, to offer better services for its members.

Not only is our capacity growing, but our products as well, with a raft of new product developments coming online.

In 2024, our product Membership Tiers are:

  •    Cowboy’s (Base Level Tourism Membership): $210 ex GST
  •    Stockman’s: $850 ex GST
  •    Event Membership: $1,995 ex GST
  •    Drover’s (Travel Trade Marketing Membership): $2,625 ex GST
  •    Supporter (Friend of Tourism): $175 ex GST

OQTA are continuing to offer a fee-for-service model in 2024 so members can choose which services they’d like assistance with through our digital channels.

Reach new audiences by leveraging off OQTA’s growing social media platforms, email database and website to promote your product or service.

Members can choose which level of support they’d like from OQTA to ensure your marketing efforts are more targeted than ever before – rather than a one-size fits all solution.

Not only are outcomes customised, so are the budgets required for investment. Our mission is to connect every visitor with an authentic and memorable Australian outback experience and adventure – by making sure our destination is the number one choice for an authentic Australian Outback adventure.