Outback Queensland Destination Management Plan Project
Outback Queensland Tourism Association has engaged visitor economy experts Sparrowly Group to lead the development of a new Destination Management Plan (2025–30). This plan will align with the broader Destination 2045 Plan and, together with existing local, regional and state strategies, will support a thriving and sustainable visitor economy for Outback Queensland.
We invite you to share your ideas and insights as we shape the tourism strategy for the next five years. The Destination Management Plan will set Outback Queensland Tourism Association’s priorities through to 2030 to help drive tourism growth across our region. Your feedback is integral to this process.
Register for upcoming workshops
We’re delivering a series of workshops in November and we welcome your involvement and insights. This is your chance to share ideas, identify opportunities, and help guide the future direction of tourism across the Outback.
We’re inviting businesses, councils and community leaders to join a series of visioning workshops across the Outback (and online) to design together a roadmap that reflects local strengths and ambitions.
Register for an upcoming visioning workshop:
📍 Longreach – Thursday 6, November, 10:30 am – 12:30 pm. Register here
📍 Mount Isa – Friday, 21 November, 10:30 am – 12:30 pm. Register here
📍 Roma – Wednesday, 26 November, 10:30 am – 12:30 pm. Register here
💻 Online – Tuesday, 11 November, 9 – 11 am. Register here
Can’t attend in person or online? You can still contribute by completing our online industry survey here.
To provide context and spark ideas, Sparrowly Group has prepared an Interim Findings Paper that outlines key issues and opportunities for Outback Queensland.
